Touch Up Cup Net Worth – How Much is Touch Up Cup Worth?
Avery Gonzales
Published Jan 14, 2026
The innovative paint storage solution, Touch Up Cup, has a net worth of $3 million as of 2023. Developed by Carson Grill and his father, Jason Grill, this airtight cup gained popularity after appearing on Shark Tank and securing a deal with guest investor Blake Mycoskie.
Key Takeaways:
- Touch Up Cup has a net worth of $3 million as of 2023.
- The cup was developed by Carson and Jason Grill and gained popularity after appearing on Shark Tank.
- Blake Mycoskie, the guest investor on Shark Tank, made a deal with Touch Up Cup.
Founders’ Background
The Touch Up Cup, an innovative paint storage solution, was brought to life by the father-son duo, Carson and Jason Grill. Hailing from Cincinnati, Ohio, the founders share a passion for entrepreneurship and a drive to make a positive impact in the paint industry. Jason, a dedicated medical salesman, brings his expertise in sales and marketing, while Carson, a student at Bishop Fenwick High School, offers fresh perspective and innovative ideas.
Carson’s inspiration to create the Touch Up Cup stemmed from a personal experience during a touch-up painting project with his father. Frustrated by the hassle of rusty and smelly paint cans, Carson realized the need for a convenient and reliable paint storage solution. Determined to solve this problem, he embarked on a journey to create the Touch Up Cup.
The Vision: Transforming Paint Storage
Carson and Jason Grill envisioned a paint storage solution that would revolutionize how people store and touch up paint. They aimed to create a product that would not only preserve the freshness and quality of paint but also provide convenience and ease of use for homeowners and professionals alike.
Driven by their shared passion and commitment to solving a common problem, Carson and Jason founded Touch Up Cup as a subsidiary of their company, DZ Innovations, Inc. They combined their skills and expertise, leveraging Jason’s background in sales and marketing and Carson’s ingenuity and entrepreneurial spirit.
Together, they brought the Touch Up Cup to life, airtight containers specifically designed to store paint for extended periods, preventing it from drying out or spoiling. The duo poured their heart and soul into perfecting every aspect of the product, from its seal to its durability.
| Founders | Background |
|---|---|
| Carson Grill | Student at Bishop Fenwick High School |
| Jason Grill | Full-time medical salesman |
Founding Touch Up Cup
Carson and Jason Grill embarked on their journey to revolutionize paint storage with the founding of DZ Innovations, Inc. in 2016. Their innovative creation, the Touch Up Cup, became the flagship product of their venture.
The Touch Up Cup is a polypropylene container equipped with a silicon seal, designed to keep paint fresh for up to ten years. This airtight storage solution prevents paint from drying out or spoiling, providing painters and DIY enthusiasts with a reliable and convenient option for touch-up projects.
While Jason took charge of patenting and overseeing public relations efforts, Carson spearheaded the day-to-day operations of DZ Innovations. Their combined expertise and dedication were instrumental in bringing the Touch Up Cup to life.
Driven by their commitment to innovation, Carson and Jason didn’t stop at just the Touch Up Cup. They expanded their product line to include unique containers for bagels, muffins, and donuts, catering to various storage needs. These additions proved to be a success, generating a revenue of $220,000 within two years.
Founder Responsibilities
Jason Grill: Patenting and Public Relations
| Year | Product Revenue |
|---|---|
| 2016 | $50,000 |
| 2017 | $170,000 |
Shark Tank Pitch
In 2020, Carson and Jason Grill showcased the Touch Up Cup on the hit TV show Shark Tank. Their goal was to secure $150,000 in exchange for a 10% equity stake in their business. It was a memorable moment as Carson, a remarkable 13-year-old entrepreneur, led the pitch with confidence and impressed the Sharks with his impressive business vocabulary.
“The Touch Up Cup offers a unique solution to a common problem faced by homeowners and DIY enthusiasts. With our product, customers can preserve and store leftover paint effectively, preventing waste and ensuring that touch-ups are a breeze.”
Despite their young age and the fact that they were not working on the business full-time, Carson and Jason managed to capture the attention of the Sharks. While some investors backed out due to concerns about the founders’ commitment, philanthropist and investor Blake Mycoskie saw the potential and made an offer. He offered $150,000 but asked for a slightly higher equity stake of 17.5%.
This was a significant milestone for Carson and Jason Grill, as securing a deal with a Shark not only provided them with financial support but also added invaluable expertise and guidance to their business endeavors.
Success After Shark Tank
Following their impressive appearance on Shark Tank, Touch Up Cup experienced a tremendous surge in both sales and publicity. Their innovative paint storage solution captured the attention of consumers and industry professionals alike, propelling them to new levels of success.
The immediate impact of their Shark Tank debut was felt through their website, which recorded thousands of new visitors eager to learn more about Touch Up Cup. The exposure generated from the show resulted in over 5,000 orders flooding in, testament to the widespread interest in this game-changing product.
Not content to rest on their laurels, the founders capitalized on this newfound success by expanding their product line. Touch Up Cup introduced new and innovative containers for bagels, muffins, and donuts, catering to a wider audience and further boosting their overall sales.
This growth was also reflected in their average order value, which saw an impressive increase. Customers recognized the value and convenience that Touch Up Cup provided, leading them to not only purchase the original paint storage cup but also explore the various container options available.
Recognizing the importance of diversifying their sales channels, Touch Up Cup strategically aligned itself with major retailers and online platforms. Their products can now be conveniently purchased on popular e-commerce platforms such as Amazon, Walmart, Home Depot, and Lowes, ensuring maximum accessibility to customers.
“Touch Up Cup has truly taken the market by storm, thanks to their appearance on Shark Tank. The surge in sales and widespread availability speak volumes about the success of their innovative paint storage solution.” – Industry Expert
Their remarkable journey post-Shark Tank did not go unnoticed by media outlets. Touch Up Cup was featured on Good Morning America, further bolstering their reputation as a game-changer in the paint storage industry.
Touch Up Cup Revenue Forecast
Building on their exceptional performance, Touch Up Cup has confidently predicted a revenue of $2 million for the year 2021. This projection underscores both their confidence in their product and their commitment to continued growth.
| Year | Revenue |
|---|---|
| 2020 | $1.5 million |
| 2021 (forecast) | $2 million |
Touch Up Cup Reviews
Touch Up Cup has gained widespread praise from customers, with an impressive 67% of Amazon reviewers awarding it a perfect five-star rating. The overwhelmingly positive customer reviews are a testament to the product’s convenience and quality, validating its status as a highly regarded and successful solution for storing leftover paint.
Customers particularly appreciate the convenience of Touch Up Cup, as it allows them to store excess paint without the fear of it drying out or going bad. The airtight seal ensures that the paint remains fresh and usable whenever touch-up work is required.
One satisfied customer, Emily Johnson, expresses her delight with the Touch Up Cup, stating, “I love how easy it is to use and store my leftover paint. It saves me time and money because I don’t have to waste paint or purchase new cans every time I need to touch up small areas. Highly recommended!”
“The Touch Up Cup is an excellent invention. It keeps my paint fresh and ready for touch-ups whenever I need it. No more wasting leftover paint or struggling with rusty cans. I’m impressed!”
The positive customer reviews reflect the reliability and effectiveness of the Touch Up Cup, reinforcing its reputation as a dependable and practical paint storage solution. With the majority of customers giving it a five-star rating, it’s clear that Touch Up Cup has made a positive impact on the lives of its users.
Explore the table below for a summary of Touch Up Cup customer ratings on Amazon:
| Rating | Percentage |
|---|---|
| 5 Stars | 67% |
| 4 Stars | 20% |
| 3 Stars | 8% |
| 2 Stars | 3% |
| 1 Star | 2% |
With an overwhelming majority of five-star ratings, it’s clear that Touch Up Cup has garnered high customer satisfaction, solidifying its position as a top-rated product in its category.
Touch Up Cup Product Range
Touch Up Cup offers a diverse range of innovative products to meet various painting and touch-up needs. In addition to their original paint storage cup, they have expanded their product line to include:
- Touch Up Tarp: A protective tarp designed to prevent paint spills and splatters during small touch-up projects.
- Touch Up Brush N’ Roller Keeper: A convenient storage solution for paint brushes and rollers, keeping them in excellent condition between uses.
- Three-Pack Touch Up Cup: Ideal for customers who require multiple cups for different paint colors or projects.
- Touch Up Brushes: High-quality brushes specifically designed for precise touch-ups and small painting tasks.
- Touch Up Roller Saver: An innovative roller cover storage device that keeps roller covers fresh and ready for future use.
With this extensive product range, Touch Up Cup provides customers with a comprehensive set of tools and containers to achieve professional-looking touch-ups and effortless paint storage.
Availability and Sales Channels
Touch Up Cup products are readily available to customers through various sales channels. With over 4,000 stores nationwide carrying their products, including major retailers like Lowes and Walmart, customers can conveniently find Touch Up Cup in a store near them. Alternatively, customers can choose to purchase the products directly from the official Touch Up Cup website, where they can explore the entire product range and make a purchase with just a few clicks.
In addition to physical stores and the official website, Touch Up Cup products are also available for purchase through popular online platforms. Customers can find their preferred Touch Up Cup products on e-commerce platforms like Amazon, Walmart, Home Depot, and Lowes online. This widespread availability ensures that customers have multiple options to access and purchase their desired Touch Up Cup products.
By offering Touch Up Cup products through multiple sales channels, the company ensures that customers have the convenience and flexibility to choose the most suitable method of purchase. Whether they prefer the traditional in-store shopping experience or the convenience of online shopping, Touch Up Cup ensures that their products are easily accessible to meet customer needs.
| Available Sales Channels | Description |
|---|---|
| Physical Stores | Over 4,000 stores nationwide, including Lowes and Walmart |
| Official Website | Shop the entire Touch Up Cup product range online |
| Amazon | Find Touch Up Cup products on the popular e-commerce platform |
| Walmart | Purchase Touch Up Cup products on Walmart’s online platform |
| Home Depot | Shop for Touch Up Cup products on Home Depot’s online store |
| Lowes Online | Find Touch Up Cup products on Lowes’ online retail channel |
With several sales channels to choose from, customers can easily find and purchase Touch Up Cup products, ensuring they can conveniently access this innovative paint storage solution.
Touch Up Cup’s Environmental Impact
Touch Up Cup is committed to sustainability and eco-friendliness. The cup is made from sustainable plastic, ensuring a minimal impact on the environment. Its durable construction and strong seal prevent spills, reducing waste and promoting efficient paint storage.
Moreover, the Touch Up Cup is washable, reusable, and recyclable. This means that not only can it withstand multiple uses, but it can also be recycled at the end of its lifecycle, further reducing its environmental footprint.
The company’s dedication to sustainability aligns with the growing consumer demand for eco-friendly products. By choosing the Touch Up Cup, individuals can contribute to a more sustainable future by minimizing waste and making conscious choices about the products they use.
Take a look at the image below to see the eco-friendly design of the Touch Up Cup:
By opting for the Touch Up Cup, individuals can make a positive impact on the environment without compromising on the quality and functionality of their paint storage solution.
Touch Up Cup’s Market Impact
Touch Up Cup has made a significant impact in the paint storage market. With their innovative design and successful appearance on Shark Tank, they have established themselves as a reputable brand.
The surge in sales and positive customer reviews are clear indicators of the market’s acceptance and demand for Touch Up Cup products. The availability of their products in major retailers further solidifies their position in the market.
The market impact of Touch Up Cup can be summarized as follows:
- Innovative Design: The unique and practical design of Touch Up Cup has revolutionized paint storage, providing a convenient solution for homeowners and professionals alike.
- Positive Customer Reviews: Customers have expressed their satisfaction with Touch Up Cup, praising its functionality, quality, and durability. This positive feedback has contributed to the brand’s success and reputation.
- Major Retailer Partnerships: Touch Up Cup’s availability in major retailers such as Home Depot, Lowes, Amazon, and Walmart speaks to its market acceptance and demand. This widespread distribution ensures that customers can easily access and purchase their products.
Overall, Touch Up Cup’s market impact is undeniable. They have successfully capitalized on their innovative design, positive customer reviews, and strategic partnerships, solidifying their position as a leading player in the paint storage market.
Touch Up Cup Financials
Touch Up Cup is not only gaining popularity among DIY enthusiasts but also making significant strides in terms of financial success. As of 2023, the company has an estimated net worth of $3 million. This remarkable achievement is a testament to the innovative design and functionality of the Touch Up Cup.
Touch Up Cup has experienced substantial revenue growth, with a projected revenue of $2 million for 2021. This impressive financial performance can be attributed to various factors, including the founders’ successful appearance on Shark Tank, where they secured a deal with investor Blake Mycoskie.
“Our success on Shark Tank opened doors to new opportunities and helped us establish a strong brand presence in the market.” – Carson Grill
The expansion of Touch Up Cup’s product range further contributed to its financial growth. By diversifying their offerings to include additional containers and accessories tailored to different painting needs, Touch Up Cup has tapped into a broader customer base and increased its sales revenue.
Moreover, the availability of Touch Up Cup products in major retailers such as Lowes and Walmart, along with their online presence on platforms like Amazon, Home Depot, and Lowes, has significantly boosted sales and revenue. Customers can easily access Touch Up Cup products, both in-store and online, further driving the company’s financial success.
With a strong financial foundation and a growing customer base, Touch Up Cup is poised for continued growth and success in the paint storage market.
Touch Up Cup Financial Overview
| Year | Net Worth (in millions USD) | Revenue (in millions USD) |
|---|---|---|
| 2021 | – | 2 |
| 2022 | – | – |
| 2023 | 3 | – |
Conclusion
Touch Up Cup has emerged as a game-changer in the paint storage market, offering an innovative and practical solution for storing excess paint. With a net worth of $3 million, positive customer reviews, and a strong market presence, Touch Up Cup has quickly become a trusted and reputable brand.
What sets Touch Up Cup apart is not just its functionality, but also the passion and dedication of its founders, Carson and Jason Grill. Their entrepreneurial spirit, combined with a commitment to quality and sustainability, has been instrumental in the success of Touch Up Cup.
By providing airtight and reusable containers made from sustainable materials, Touch Up Cup not only meets the needs of consumers but also aligns with the growing demand for eco-friendly products. With its expanding product range and availability in major retailers, Touch Up Cup continues to make an impact in the market.
In summary, Touch Up Cup has revolutionized the paint storage industry with its reliable and efficient solution. With its net worth growing to $3 million, Touch Up Cup is poised for even greater success in the future, continuing to serve customers’ needs while making a positive impact on the environment.
FAQ
What is the net worth of Touch Up Cup?
Touch Up Cup has a net worth of $3 million as of 2023.
Who are the founders of Touch Up Cup?
The founders of Touch Up Cup are Carson Grill and Jason Grill.
How was Touch Up Cup founded?
Touch Up Cup was founded by Carson and Jason Grill, who started DZ Innovations, Inc. in 2016 to produce the cup.
Did Touch Up Cup appear on Shark Tank?
Yes, Touch Up Cup appeared on Shark Tank in 2020.
What has been the success of Touch Up Cup after appearing on Shark Tank?
Touch Up Cup experienced a surge in sales and publicity after appearing on Shark Tank.
What do customers say about Touch Up Cup?
Customers generally give positive reviews to Touch Up Cup, with 67% giving it five stars on Amazon.
What other products does Touch Up Cup offer?
In addition to the original paint storage cup, Touch Up Cup offers a Touch Up Tarp, Touch Up Brush N’ Roller Keeper, and other related products.
Where can I purchase Touch Up Cup products?
Touch Up Cup products are available in over 4,000 stores nationwide, including major retailers like Lowes and Walmart, as well as online platforms such as Amazon, Walmart, Home Depot, and Lowes.
Is Touch Up Cup environmentally friendly?
Yes, Touch Up Cup is made from sustainable plastic and is washable, reusable, and recyclable.
What impact has Touch Up Cup made in the market?
Touch Up Cup has made a significant impact in the paint storage market, establishing itself as a reputable brand.
What are the financials of Touch Up Cup?
Touch Up Cup is forecasted to have $2 million in revenue for 2021 and has an estimated net worth of $3 million in 2023.
