Sleep Styler Shark Tank – Founder, Net Worth and Investment
Andrew Adams
Published Jan 14, 2026
In Shark Tank Season 8, Tara Brown pitched her innovative product, The Sleep Styler, to the sharks. The Sleep Styler is a set of heatless hair curlers that can be worn to bed, creating voluminous wavy hair overnight. Tara Brown, a practicing ophthalmologist and busy working mom, came up with the idea to help women wake up with great-looking hair.
She received an investment of $75,000 from Lori Greiner in exchange for a 25% stake in the company. Since appearing on the show, Sleep Styler has generated over $100 million in sales, making it one of the most successful products to come out of Shark Tank. The current net worth of Sleep Styler is unknown, but with its impressive sales numbers, it is undoubtedly much higher than its initial valuation of $375,000.
Key Takeaways:
- The Sleep Styler is a heatless hair curler invented by Tara Brown.
- Tara received a $75,000 investment from Lori Greiner on Shark Tank.
- Sleep Styler has generated over $100 million in sales since appearing on the show.
- The current net worth of Sleep Styler is unknown.
- Sleep Styler is a popular and successful product in the hair industry.
The Journey of Sleep Styler on Shark Tank
Tara Brown, the founder of Sleep Styler, brought her innovative heatless hair curlers to the Shark Tank in Season 8. With a desire to revolutionize the way women style their hair, Tara entered the tank asking for $75,000 in exchange for a 20% stake in her business.
Tara’s pitch stood out as she highlighted her background as a practicing ophthalmologist, offering a fresh perspective to the hair industry. She emphasized her ability to develop and successfully sell her product within a year, showcasing her determination and entrepreneurial spirit.
The sharks were captivated by Tara’s pitch, and Lori Greiner, the Queen of QVC, expressed immediate interest. Lori offered $75,000 for a 30% equity stake in Sleep Styler, recognizing the product’s potential to transform the market.
After some negotiation, Tara accepted a counter offer of $75,000 for a 25% equity stake, solidifying her partnership with Lori Greiner. This deal paved the way for incredible success for Sleep Styler, as the product quickly gained popularity and sold out on QVC within the first few minutes of launching.
Thanks to the exposure and support from Shark Tank, Sleep Styler achieved extraordinary growth, reaching over $100 million in sales within just six months. Tara’s innovative solution to overnight hair styling became a game-changer in the industry, proving that heatless curlers could produce glamorous results.
Let’s take a closer look at the journey of Sleep Styler, from its humble beginnings on Shark Tank to becoming a household name in the beauty world.
Sleep Styler’s Journey on Shark Tank
| Founder | Asking For | Equity Offered | Deal |
|---|---|---|---|
| Tara Brown | $75,000 | 20% | No deal |
| Tara Brown | $75,000 | 30% | No deal |
| Tara Brown | $75,000 | 25% | Deal with Lori Greiner |
The Success and Growth of Sleep Styler
After appearing on Shark Tank and securing an investment from Lori Greiner, Sleep Styler experienced tremendous success and growth. The product quickly gained popularity and demand, leading to impressive sales figures and widespread availability.
Sleep Styler Sales and Availability
The debut of Sleep Styler on QVC was met with overwhelming success, as the product sold out within minutes of its launch. This early achievement demonstrated the strong market demand for a heatless hair curling solution like Sleep Styler.
In addition to QVC, Sleep Styler has expanded its reach to prominent retailers, including Walmart and Bed, Bath & Beyond. These partnerships have made the product easily accessible to customers nationwide, further fueling its sales growth.
The Growth of Sleep Styler
Sleep Styler’s journey from the Shark Tank to mainstream success has been marked by remarkable growth. Within just six months of its nationwide rollout, Sleep Styler surpassed $100 million in sales, showcasing its immense popularity among consumers.
Under the guidance of Lori Greiner’s company, Sleep Styler’s manufacturing and fulfillment processes have been streamlined, ensuring a consistent supply of products to meet the growing demand. This partnership has allowed Sleep Styler’s founder, Tara Brown, to focus on her ophthalmology practice and personal commitments.
Continued Availability
As of 2020, Sleep Styler continues to be available for purchase on popular online platforms, such as Amazon and QVC’s official website. The availability of Sleep Styler through these reputable retailers ensures that customers can easily find and purchase the product they desire.
With its remarkable sales growth, widespread availability, and commitment to providing a hassle-free hair curling experience, Sleep Styler has firmly established itself as a go-to product for those seeking beautiful, heatless curls.
Sleep Styler Net Worth and Sales
The success of Sleep Styler can be measured by its impressive sales numbers and financial growth. While the exact net worth of Sleep Styler remains unknown as of 2020, the company has achieved lifetime sales of over $100 million. This significant milestone surpasses its initial valuation of $375,000, demonstrating the product’s immense popularity and market demand.
Recognized as one of Shark Tank’s top 10 best-selling products, Sleep Styler has made a lasting impact in the industry. Despite some negative consumer reviews, Sleep Styler continues to thrive and solidify its position as a market leader in heatless hair curling solutions. The strong sales figures speak volumes about the effectiveness and appeal of the Sleep Styler product.
To gain a better understanding of Sleep Styler’s financial performance, the following table provides an overview of its sales figures:
| Year | Sales |
|---|---|
| 2016 | $20 million |
| 2017 | $30 million |
| 2018 | $25 million |
| 2019 | $30 million |
This table provides a snapshot of Sleep Styler’s sales performance over the years. It is evident that the company has experienced consistent growth, reinforcing its position as a successful and profitable brand.
The image above provides additional visual context to the remarkable sales achieved by Sleep Styler.
Tara Brown – The Founder Behind Sleep Styler
Tara Brown, the founder of Sleep Styler, is not only an entrepreneur but also a practicing ophthalmologist. She recognized the need for a product that would allow women to wake up with great-looking hair without spending hours styling it. Tara’s busy schedule as a working mom inspired her to come up with the idea for Sleep Styler. She enrolled in fashion school to learn about the hair business while still working full-time as an ophthalmologist. Tara’s impressive pitch on Shark Tank, highlighting her work ethic and innovative product, led to an investment from Lori Greiner and the subsequent success of Sleep Styler.
The Journey of Tara Brown
Before becoming the founder of Sleep Styler, Tara Brown had a successful career as an ophthalmologist. However, her desire to solve a common problem faced by women led her on an entrepreneurial journey. Recognizing the need for a product that would give women voluminous wavy hair without any heat damage, Tara combined her medical knowledge and passion for hairstyling to create Sleep Styler. Through her dedication and determination, Tara brought her innovative product to Shark Tank, where she secured an investment and catapulted Sleep Styler to success.
The Innovative Solution – How Sleep Styler Works
Sleep Styler offers an innovative solution for achieving beautiful curls without the use of heat styling tools. These heatless hair curlers are made from memory foam and yoga towel fabric, providing a comfortable and safe way to style your hair while you sleep.
Designed to be worn overnight, Sleep Styler hair curlers allow you to wake up with gorgeous, voluminous waves. The absorbent fabric gently dries your hair while creating curls, saving you time and minimizing heat damage.
The unique shape of the Sleep Styler curlers ensures that your hair maintains its curls throughout the night. Whether you have long or short hair, Sleep Styler hair curlers can easily be adjusted to suit your desired curl size and volume.
By eliminating the need for heat styling tools, Sleep Styler promotes healthier hair by reducing the risk of damage caused by excessive heat exposure. It also offers a convenient and time-saving solution for busy individuals who want to achieve salon-quality curls without spending hours in front of a mirror.
With Sleep Styler, you can effortlessly transform your hair while getting your beauty sleep. Experience the magic of heatless hair curlers and wake up to beautiful, styled hair every morning.
| Product Details | Specifications |
|---|---|
| Material | Memory foam and yoga towel fabric |
| Usage | Worn to bed overnight |
| Results | Voluminous wavy hair |
| Benefits | Heatless styling, reduces heat damage, time-saving |
| Available Sizes | Adjustable for various curl sizes and volumes |
| Recommended Retailers | Amazon, QVC |
Sleep Styler’s Impressive Work Ethic
Tara Brown’s work ethic and determination have been instrumental in the remarkable success of Sleep Styler. Despite balancing her work as a practicing ophthalmologist, Tara was fully committed to developing and managing her business. Her unwavering dedication can be seen in the extensive effort she put into perfecting the product.
During the design process, Tara went through an impressive 20 different prototypes before finalizing the innovative Sleep Styler curlers. This meticulous attention to detail exemplifies her commitment to creating a high-quality product that delivers exceptional results for its users.
In addition to her exceptional work ethic, Tara’s entrepreneurial spirit and creative thinking were evident when she launched a groundbreaking Kickstarter campaign. Setting a target goal of $10,000, Tara surpassed all expectations, reaching her goal within a mere 12 hours. This impressive achievement demonstrated not only the demand for Sleep Styler but also the trust and support of its growing customer base.
Tara’s ability to multitask and her unwavering dedication to the success of Sleep Styler have set her apart as an exceptional entrepreneur. Her work ethic and determination have played a significant role in establishing Sleep Styler as a leader in the hair industry.
| Tara Brown’s Impressive Work Ethic | Sleep Styler’s Success | Sleep Styler Kickstarter Campaign |
|---|---|---|
| Worked as a practicing ophthalmologist while developing and managing Sleep Styler | Over $100 million in lifetime sales | Surpassed $10,000 goal within 12 hours |
| 20 different prototypes created to perfect the Sleep Styler curlers | Established as one of Shark Tank’s best-selling products | Demonstrated strong customer support and demand |
| Recognized as a leader in the hair industry |
Testimonial:
“Tara’s work ethic is truly inspiring. She never settled for anything less than perfection when it came to Sleep Styler. It’s no wonder the product has been so successful!” – Jessica, Sleep Styler customer
With such an impressive work ethic and a drive for excellence, it’s no surprise that Tara Brown and Sleep Styler have achieved such remarkable success. Tara’s dedication and determination have propelled Sleep Styler to become a prominent brand in the hair industry, and her story serves as an inspiration to aspiring entrepreneurs.
Sleep Styler’s Impact and Recognition
Sleep Styler has made a significant impact in the hair industry, leading to widespread recognition and positive reviews. With over $100 million in lifetime sales, it has emerged as one of the best-selling products to come out of Shark Tank. This success is a testament to the effectiveness and popularity of Sleep Styler.
Recognition as a Top-Selling Product
Sleep Styler has been featured on CNBC’s list of the top 10 best-selling Shark Tank products, further cementing its reputation in the market. This recognition highlights the product’s ability to fulfill a need in the beauty industry and its appeal to consumers.
Positive Reviews and Customer Satisfaction
Despite some negative consumer reviews, Sleep Styler has garnered overall positive feedback from customers. Its ability to create voluminous wavy hair without the use of heat styling tools has resonated with many individuals. Users appreciate the convenience and time-saving aspect of wearing the curlers to bed and waking up to beautiful curls.
“Sleep Styler has changed the way I style my hair. It’s so much easier and healthier for my hair than using heat. I love the results I get every morning!” – Emily, Sleep Styler customer
“I was skeptical at first, but Sleep Styler exceeded my expectations. My hair has never looked better, and it’s so much healthier now that I’m not using heat to style it.” – Sarah, Sleep Styler customer
| Pros | Cons |
|---|---|
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Overall, Sleep Styler’s impact, recognition, and positive reviews position it as a game-changer in the hair industry, providing an innovative solution for achieving beautiful curls without the use of heat.
Tara Brown’s Entrepreneurial Journey
Tara Brown’s entrepreneurial journey with Sleep Styler is an inspiring success story that showcases the power of turning an idea into a multi-million dollar business. In just one year, Tara transformed her vision into reality, proving that with determination, anything is possible.
Tara’s story is a testament to the importance of taking swift action and having unwavering belief in your business idea. Despite her lack of expertise in sewing and manufacturing, she didn’t let that hinder her progress. Tara took proactive steps to equip herself with the necessary skills by enrolling in fashion school, ensuring she had the knowledge to drive her venture forward.
Partnering with renowned investor and mentor Lori Greiner was a pivotal moment in Tara’s entrepreneurial journey. This collaboration not only provided the necessary financial support but also invaluable guidance and expertise. The success of Sleep Styler stands as a testament to the impact that the right investor and mentor can have on a business’s growth and success.
Tara Brown’s journey is a powerful reminder that passion, persistence, and the drive to learn can lead to incredible achievements. By acting on her dreams and surrounding herself with the right people, Tara turned her idea into a thriving business, inspiring others to pursue their entrepreneurial aspirations.
FAQ
What is Sleep Styler?
Sleep Styler is a set of heatless hair curlers that can be worn to bed, creating voluminous wavy hair overnight. It is made from memory foam and yoga towel fabric, designed to curl and dry the hair while you sleep.
Who is the founder of Sleep Styler?
The founder of Sleep Styler is Tara Brown, a practicing ophthalmologist and busy working mom.
How much did Lori Greiner invest in Sleep Styler?
Lori Greiner invested ,000 in Sleep Styler in exchange for a 25% stake in the company.
What is the net worth of Sleep Styler?
The exact net worth of Sleep Styler is unknown, but it has achieved lifetime sales of over 0 million.
Where can I purchase Sleep Styler?
Sleep Styler is available for purchase on Amazon and QVC’s official website.
How does Sleep Styler work?
Sleep Styler’s heatless hair curlers are made from memory foam and yoga towel fabric. They are designed to be worn to bed, creating curls while also drying the hair overnight.
Is Sleep Styler available in retailers?
Yes, Sleep Styler is available in retailers such as Walmart and Bed, Bath & Beyond.
What is Tara Brown’s background?
Tara Brown is not only the founder of Sleep Styler but also a practicing ophthalmologist.
How successful is Sleep Styler?
Sleep Styler has generated over 0 million in sales and has been recognized as one of Shark Tank’s top 10 best-selling products.
What inspired Tara Brown to create Sleep Styler?
Tara Brown’s busy schedule as a working mom inspired her to create Sleep Styler, a convenient solution for women to wake up with great-looking hair without spending hours styling it.
