Circadian Optics Shark Tank – Founder, Net Worth, and Investment
Rachel Hickman
Published Jan 14, 2026
Circadian Optics, a company specializing in light therapy lamps, made waves when it appeared on Season 11 of Shark Tank. Founder Amber Long’s pitch impressed the Sharks and secured a significant investment deal. Today, Circadian Optics continues to thrive, gaining positive publicity since its appearance on the show. Let’s dive into the story behind Circadian Optics, its founder, and the impact of Shark Tank.
Key Takeaways
- Circadian Optics, known for its light therapy lamps, appeared on Shark Tank and secured an investment deal.
- Founder Amber Long started the company in 2016, inspired by her own experiences with minimal exposure to sunlight.
- The Sharks, including Mark Cuban and Lori Greiner, were impressed by Amber’s pitch and the profitability of Circadian Optics.
- Post-Shark Tank, Circadian Optics has gained significant positive publicity and continues to expand its product line.
- The company’s estimated net worth is around $13 million based on its projected sales and valuation.
About Circadian Optics and its Founder
Circadian Optics, founded by Amber Long in 2016, is a company that specializes in creating light therapy lamps. These lamps are designed to mimic natural sunlight, helping individuals maintain a healthy sleep-wake cycle and regulate their circadian rhythm.
One of the key benefits of Circadian Optics’ light therapy lamps is their ability to stimulate the release of serotonin in the brain. Serotonin is a neurotransmitter that plays a crucial role in regulating mood and overall well-being. By exposing oneself to the bright light emitted by these lamps, individuals can experience an increase in serotonin levels, which can have a positive impact on mood and alleviate symptoms of seasonal affective disorder and other conditions.
Amber Long, the founder of Circadian Optics, was motivated to establish the company after personally experiencing the negative effects of limited sunlight exposure while working in a dark office. Recognizing the importance of natural light for human health and well-being, she saw an opportunity to develop stylish, compact, and portable light therapy lamps that would enable individuals to enjoy the benefits of sunlight indoors.
By combining her passion for health and design, Amber Long has created a range of innovative and effective light therapy lamps that have gained recognition and popularity among those seeking solutions to regulate their circadian rhythm and improve their overall health and well-being.
Circadian Optics on Shark Tank
During her pitch on Shark Tank, Amber Long shared her life story and the inspiration behind Circadian Optics. The Sharks were impressed by her bravery and the company’s profitability. Mark Cuban and Lori Greiner offered $750,000 for a 20% stake in the company, while Barbara Corcoran and Kevin O’Leary made the same offer. Cuban and Greiner sweetened the deal by adding an extra $50,000 for Amber’s parents. Ultimately, Amber accepted the offer from Cuban and Greiner.
The Success of Circadian Optics After Shark Tank
Since appearing on Shark Tank, Circadian Optics has experienced remarkable success in the light therapy industry. The company’s appearance on the show garnered significant publicity, leading to enhanced brand awareness and increased sales. Circadian Optics has been recognized in esteemed publications such as The Wall Street Journal and Forbes, solidifying its position as a leader in the field.
The exposure from Shark Tank allowed Circadian Optics to showcase the benefits of light therapy and educate consumers about its products. The positive feedback and endorsements from industry experts and the Sharks themselves further catapulted the company’s reputation, establishing it as a trusted and respected brand.
With its innovative approach to light therapy and commitment to quality, Circadian Optics has continued to thrive in the post-Shark Tank landscape. The company has expanded its product line, offering a wide range of stylish and effective light therapy lamps. These lamps are available for purchase on popular e-commerce platforms like Amazon and the official Circadian Optics website.
“Shark Tank was a transformative experience for Circadian Optics. The exposure and guidance from the Sharks have greatly contributed to our success, allowing us to reach more people and make a positive impact on their lives through light therapy.” – Amber Long, Founder of Circadian Optics
To further illustrate Circadian Optics’ success, here is a table highlighting the company’s achievements after Shark Tank:
| Post-Shark Tank Success | Details |
|---|---|
| Increased Publicity | Featured in The Wall Street Journal and Forbes |
| Expanded Product Line | Offering a variety of stylish light therapy lamps |
| Online Availability | Available for purchase on Amazon and the official website |
| Positive Customer Reviews | Rave reviews and testimonials highlighting the effectiveness of Circadian Optics’ products |
Current Net Worth of Circadian Optics
As of 2020, the exact net worth of Circadian Optics is undisclosed. However, based on the company’s projected sales of $5.6 million in 2019 and its estimated valuation of $7.4 million, the net worth of Circadian Optics could be around $13 million. This valuation reflects the success and growth of the company since its appearance on Shark Tank.
The Financial Growth of Circadian Optics
Circadian Optics has experienced significant financial growth since its appearance on Shark Tank. The company’s projected sales for 2019 reached $5.6 million, demonstrating the strong demand for its light therapy lamps. Additionally, the estimated valuation of Circadian Optics stands at $7.4 million, showcasing its potential and attractiveness in the market.
| Year | Projected Sales | Estimated Valuation |
|---|---|---|
| 2019 | $5.6 million | $7.4 million |
| 2020 | – | – |
| 2021 | – | – |
While the exact net worth of Circadian Optics remains undisclosed, it is clear that the company has established a strong position in the market and is expected to be valued at around $13 million. This growth is a testament to the effectiveness and popularity of its light therapy products.
With an estimated net worth of $13 million, Circadian Optics has solidified its place in the light therapy industry. The company’s success, both in terms of sales and valuation, highlights the positive impact of its products and the demand for innovative solutions to improve sleep and well-being.
Impressions on Shark Tank
Amber Long’s pitch on Shark Tank garnered positive feedback and left a lasting impression on the Sharks. Mark Cuban, in particular, commended her for embodying the American dream and the spirit of entrepreneurship. The Sharks were highly impressed by Circadian Optics’ impressive sales figures and the undeniable impact of the company’s light therapy products.
“Amber, you represent everything that’s great about America. Your story and your sales, it’s fantastic. I think you’re amazing. I see what you’re doing, and I can’t wait to partner with you.”
– Mark Cuban
Amber’s composure and ability to answer the Sharks’ questions with confidence further impressed the panel. The positive atmosphere reached a crescendo as everyone applauded Amber when she successfully closed the deal and enthusiastically accepted the offer from both Mark Cuban and Lori Greiner.
The Sharks’ Reactions:
- Mark Cuban was enthralled by Amber’s story and praised her entrepreneurial spirit.
- Lori Greiner recognized the immense potential of Circadian Optics’ products and offered her expertise and support.
- The entire panel was impressed by the company’s sales figures and the positive impact of light therapy.
Amber Long left a lasting impression on Shark Tank, proving her business acumen and securing strong endorsements from successful entrepreneurs like Mark Cuban and Lori Greiner.
Future Plans for Circadian Optics
Amber Long, the founder of Circadian Optics, has expressed her aspirations to expand the company’s reach beyond online sales and venture into the retail market. This strategic move aims to bring Circadian Optics’ innovative light therapy lamps to a broader audience and increase brand visibility. To achieve this goal, Long recognizes the importance of leveraging the knowledge and connections of industry experts, namely Lori Greiner and Mark Cuban, both of whom have invested in the company on Shark Tank.
The Sharks’ extensive experience in retail expansion and manufacturing make them invaluable resources for executing Circadian Optics’ growth plan. Greiner, known as the “Queen of QVC,” has a proven track record in successfully launching products into retail stores and can guide Long through the intricacies of the retail landscape. Cuban, a renowned entrepreneur and investor, can offer strategic advice on scaling manufacturing processes and streamlining operations to meet increased demand.
While the specific details of Circadian Optics’ future plans have not been publicly disclosed, behind-the-scenes communication between Amber Long and the teams of Lori Greiner and Mark Cuban indicates potential collaborations and growth opportunities. These promising developments exemplify the company’s commitment to its vision of enhancing the well-being of individuals through innovative light therapy solutions.
Circadian Optics’ Impact on Health and Well-being
Circadian Optics’ light therapy lamps have a significant impact on health and well-being. The lamps mimic natural sunlight, supporting a healthy sleep-wake cycle and helping to regulate hormones. Exposure to light therapy has been shown to stimulate the release of serotonin, which can improve mood and alleviate symptoms of seasonal affective disorder. By providing a portable and stylish solution, Circadian Optics has made it easier for individuals to incorporate light therapy into their daily routines.
Regular sunlight exposure is crucial for maintaining a balanced circadian rhythm. The body’s internal clock relies on sunlight to signal when it’s time to be awake and when it’s time to sleep. However, modern lifestyles often limit our exposure to natural sunlight, especially for those who work indoors or live in areas with limited sunlight.
Light therapy is a non-invasive and effective way to compensate for this lack of sunlight exposure. Circadian Optics’ light therapy lamps emit bright, white light that simulates the natural light spectrum. By exposing yourself to this light for a certain duration each day, you can help regulate your sleep patterns and support a healthy circadian rhythm.
The benefits of Circadian Optics’ light therapy lamps extend beyond sleep regulation. The lamps have also been shown to improve mood and alleviate symptoms of seasonal affective disorder (SAD), a type of depression that typically occurs during the winter months when sunlight exposure is limited. The release of serotonin, often referred to as the “feel-good” hormone, is stimulated by light therapy. Increasing serotonin levels can help combat SAD and improve overall mental well-being.
“Light therapy has become an indispensable part of my daily routine. Since I started using Circadian Optics’ lamp, my sleep has improved, and I feel more energized and focused throughout the day.” – Sarah Thompson, satisfied customer
Light Therapy Benefits:
- Regulates sleep-wake cycle
- Improves mood
- Alleviates symptoms of seasonal affective disorder
- Enhances overall well-being
With Circadian Optics’ portable and stylish light therapy lamps, it’s easier than ever to incorporate light therapy into your daily routine. Whether you use the lamp while reading, working, or relaxing, you can experience the benefits of sunlight exposure and promote a healthy sleep pattern.
| Lamp Model | Features | Price |
|---|---|---|
| Circadian Optics Lumos 2.0 | 10,000 Lux intensity Adjustable brightness settings Compact and portable design | $99.99 |
| Circadian Optics Luxy | 10,000 Lux intensity USB-powered Minimalist and modern design | $59.99 |
| Circadian Optics Lattis | 10,000 Lux intensity Foldable and versatile design Timer functionality | $79.99 |
Choose the lamp that best suits your needs and start reaping the benefits of light therapy. Prioritize your health and well-being by incorporating Circadian Optics’ light therapy lamps into your daily routine.
Conclusion
Circadian Optics’ appearance on Shark Tank and subsequent success is a testament to the significant impact of light therapy on sleep and overall well-being. The positive feedback from the Sharks, combined with the company’s continued growth, demonstrates the effectiveness of Circadian Optics’ products in improving people’s lives.
As more individuals become aware of the benefits of light therapy, there is a growing demand for Circadian Optics’ lamps. These lamps mimic natural sunlight, helping to regulate the sleep-wake cycle and hormone production. Additionally, light therapy has been shown to stimulate the release of serotonin, providing mood improvement and relief from seasonal affective disorder.
Circadian Optics’ success story highlights the importance of innovative solutions in promoting better health. With its mission to bring the sun indoors, the company continues to lead the way in providing portable and stylish light therapy lamps. As the popularity of light therapy increases, Circadian Optics is well-positioned for continued growth and a future where more individuals can benefit from the positive impact of light therapy on their well-being.
FAQ
What is Circadian Optics?
Circadian Optics is a company that produces light therapy lamps to mimic the color and brightness of natural daylight. These lamps help maintain a healthy sleep-wake cycle and have been beneficial for individuals with seasonal affective disorder.
Who founded Circadian Optics?
Circadian Optics was founded by Amber Long in 2016. She was inspired to start the company after experiencing the negative effects of minimal exposure to sunlight while working in a dark office.
Did Circadian Optics appear on Shark Tank?
Yes, Circadian Optics appeared on Season 11 of Shark Tank. Founder Amber Long impressed the Sharks and secured an investment deal.
How much did the Sharks invest in Circadian Optics?
Mark Cuban and Lori Greiner offered 0,000 for a 20% stake in the company, with an additional ,000 for Amber’s parents. Amber accepted their offer.
Has Circadian Optics received positive publicity since appearing on Shark Tank?
Yes, Circadian Optics has garnered positive publicity and has been featured in publications such as The Wall Street Journal and Forbes.
What is the current net worth of Circadian Optics?
The exact net worth is undisclosed, but based on projected sales and estimated valuation, it could be around million.
How did the Sharks react to Amber Long’s pitch on Shark Tank?
The Sharks were impressed by Amber’s bravery, the profitability of Circadian Optics, and her ability to answer their questions. Mark Cuban commended her for representing the American dream and the spirit of entrepreneurship.
What are the future plans for Circadian Optics?
Circadian Optics aims to expand beyond online sales and take its products to the retail market. Lori Greiner and Mark Cuban’s expertise and connections will be valuable for executing this expansion plan.
How does Circadian Optics’ light therapy impact health and well-being?
The light therapy lamps mimic natural sunlight, supporting a healthy sleep-wake cycle and helping to regulate hormones. They can also stimulate the release of serotonin, improving mood and alleviating symptoms of seasonal affective disorder.
What is the overall success story of Circadian Optics?
Circadian Optics’ appearance on Shark Tank and subsequent positive feedback have solidified its success in the light therapy market. The company continues to thrive and fulfill its mission to bring the benefits of sunlight indoors.
